Francesca Caon

CAON Public Relations is an agency specializing in traditional and digital public relations, based in Milan with senior collaborators all over Italy.
Founded by Francesca Caon, a communication expert, journalist contributing to Fortune and Huffington Post, former television author and entrepreneur.
In the last 5 years, CAON Public Relations has managed media communication for over 30 clients from 20 different sectors, ensuring constant and high-profile coverage.

Our mission, since our inception, has been to help companies communicate by highlighting their strengths and bringing them to the attention of the general public.
Here you can find out how we have helped dozens of companies like yours appear in the most prestigious publications, increasing their market authority.

In addition to being a bridge that connects business needs with those of the media, PR is the secret ingredient to gain credibility, authority, and visibility through spontaneous storytelling in journalistic publications.

What makes them different from advertising or any other type of promotional activity is precisely the filter through which the news passes: it is not paid for, not everyone can access it, and above all, it involves validation by objective and recognized third parties.

Through PR, you can communicate your unique qualities to the widest possible audience: those who read newspapers, browse general and niche magazines, listen to radio programs while driving, and get informed through television.

In today's market, where global competition has saturated almost all sectors, it is no longer enough to create extraordinary products or services.

It is first necessary to know how to communicate them, and the most effective way is the one chosen by anyone who has created a success story: let authoritative media, whose reputation is beyond doubt, talk about it.

This allows for a deeper influence that goes beyond self-referential marketing and through the press filter.

Yes.

Acting on the sphere of perception and authority, two factors entirely unrelated to territorial logic, PR is the ideal solution even for local businesses.

Obtaining publications in national publications confers absolute prestige and is destined to attract the attention of local consumers as well. Your customers, entering your store, will be even more inclined to rely on you knowing that your brand, service, or product is talked about all over Italy.

To achieve media success, a brand must be consistent with what it declares, highly newsworthy, and able to make the most (in the best sense of the word) of the megatrends ridden by the media.

To discover your company's newsworthiness, which you can evaluate through a knowledge consultation with our experts, there are some aspects you need to consider.

Is your company operating and growing in a cutting-edge sector? Does it operate according to sustainability criteria? Does it have a turnover that is interesting in the eyes of the media? Does your field of action fit within the hottest current dynamics?

If you answered yes to all the questions, it is likely that the newsworthiness of your enterprise is suitable for undertaking PR activities.

The operational procedure provided by CAON Public Relations begins with a first phase of application, necessary to evaluate the media potential of your enterprise.

The second phase involves customized and tailored consultancy, where we help you understand why and how PR can make a difference in your specific case.

If the emerging requirements are consistent with our quality standards, it will be possible to start the public relations journey with our agency.

Following the application and consultancy phases, our modus operandi is structured according to a protocol that has been refined over the years, maintaining flexibility to adapt to your specific needs.

Thanks to the experience gained in the field - many of the agency's collaborators come from high-level journalistic careers - we are able to find the most newsworthy aspect on every occasion.

This analysis process then leads to the writing of a press release in journalistic language, designed to meet a dual need: to best enhance the news about your company and make it attractive to information professionals.

The phase of contacting journalists and the press review, which will be sent at the end of each month of activity detailing every publication obtained, complete our path towards media notoriety.

Our job consists of identifying the most interesting and most spendable news angle every month to get your business into the media, with the aim of riding the hottest current issues and thus promoting company positioning.

This is followed by the drafting of press releases with an agency signature and their dissemination to the network of journalists with whom our agency collaborates on an ongoing basis.

We are also active throughout the news construction phase such as the construction of television and radio lineups together with the authors, the recall of contacts, the closure and monitoring of publications, with particular attention also to training to help you make the most of the language, the communication method and the television timing.

CAON Public Relations has been active in the public relations scene for over ten years.

Over the years, we have managed to establish constructive collaborations and earn the trust of journalists by carrying forward our mission with ethics and dedication. Thanks to our active partnerships with all the major players in the Italian scene, we can guarantee media coverage and publications from the first month of collaboration.

By their very nature, PR represents a medium and long-term path.

Thanks to our field experience, we have established six months as the minimum time frame compatible with a well-structured PR strategy and to respond adequately to the needs of the media.

The only activities in which you will be involved are checking press releases, the commitment to provide us with photographic and video materials for the press kit and the availability to carry out interviews remotely and in the studio according to the timing required by the specific programs.

While PR is a tool adopted by all major companies in the United States and the rest of Europe, in Italy, it is still misunderstood and poorly understood. Clarifying this sector is the goal that motivated me to write "The 10 Commandments of PR," the first Italian manual entirely dedicated to the power of public relations and published by ROI Edizioni.

In addition to being available in all major Italian bookstores, the book can be purchased here, where you will receive TWO VIDEO BONUSES worth €99 each, full of practical and concrete examples to discover the endless potential of this path.