The most profitable advertising is free
Francesca Caon, journalist and owner of CAON Public Relations agency, responsible for bringing over 10,000 publications of Italian entrepreneurs to every kind of media (magazines, newspapers, television and radio programs), has decided to reveal her "trade secrets" in the book: THE TEN COMMANDMENTS OF PR
PR HAS BEEN UNDERUTILIZED BY MANY, AND THE FEW WHO HAVE RECOGNIZED ITS POTENTIAL, OBTAIN SPONTANEOUS MEDIA COVERAGE EVEN ON A GLOBAL SCALE.
The acronym PR, standing for Public Relations, still holds a somewhat unknown and often misrepresented meaning in our country.
Unlike paid advertising, which is naturally self-referential and in conflict of interest, Public Relations represent the highest level in communication strategy because:
They grant you the utmost authority in your field
Strengthen your reputation
Keep you constantly in the limelight
PURCHASE THE BOOK FOR ONLY €16.50 AND YOU WILL RECEIVE TWO BONUS VIDEO TRAININGS
In the book “The Ten Commandments of PR,” Francesca Caon tells captivating stories of how PR has influenced mass culture and how brands and personalities, starting from scratch, have achieved global success through it.
All interspersed with glimpses of life as a PR professional, at the forefront of the most delicate and important sector of communication.
Lately, in the marketing field, there's a boom of self-produced and self-published books, which often end up being mere promotional tools, with a biased, self-congratulatory, and self-referential flavor.
“The Ten Commandments of PR,” published by ROI EDIZIONI, is instead a true informative work on Public Relations in their entirety.
A field of communication still much underestimated in Italy, not only by small business owners but also by major figures in the business, artistic, and political arenas who often make glaring communication errors, precisely due to a lack of knowledge in this discipline.
A PRACTICAL GUIDE ON HOW TO LEVERAGE PR WITHOUT FALLING VICTIM TO IT
This volume synthesizes over 15 years of experience in the entertainment, entrepreneurship, and journalism worlds, aiming to create a practical and easily consultable guide for anyone intending to use PR to relaunch their company, brand, or profession.
At the end of each chapter, you'll find a handbook with step-by-step instructions that will help you apply the concepts discussed, to your professional situation, whatever it may be.
PURCHASE THE BOOK FOR ONLY €16.50 AND YOU WILL RECEIVE TWO BONUS VIDEO TRAININGS